Author: pureearthblog

What is ‘natural shampoo’ (and conditioner)? And why is it better?

What is ‘natural’? By ‘natural shampoo’ we mean products that contain plant-based ingredients, is SLS free and Paraben free, and use gentle, non-drying cleansing agents.  Conventional shampoos and conditioners use SLS and Parabens because they are great cleaning agents, but they can also strip the hair and scalp of everything, including its healthy natural oils.  […]